Floristand is the platform that gives independent florists what wire services took away: a branded storefront, fair order routing, and the revenue you actually earned.
FTD, Teleflora, and 1-800-Flowers were supposed to connect florists with customers. Instead, they became middlemen who extract 20-27% of every order while controlling your pricing, your designs, and your brand.
Wire services take up to 27% plus processing fees, annual memberships up to $2,500, and clearing house charges. Some florists report making 1% profit on wire orders.
Generic stock photos. Pre-selected designs. Customers never learn your name. The wire service is the brand, and you're the fulfillment center.
Locked into outdated POS systems. No control over delivery zones. No real-time tracking. Systems designed for the wire service's benefit, not yours.
Your own branded e-commerce site. Product catalog, delivery zone management, same-day and express delivery with smart cutoffs, order management, driver dispatch, and payments. Your name. Your prices. Your designs.
Customers order flowers for any address. We route to the nearest Floristand florist. You get orders without paying 27% for the privilege. A wire network that works for florists, not against them.
Our own flower delivery service in Loganville, GA. Same-day delivery at $14.99, 4-hour express at $21.98. The first live client on the platform, proving every feature in production before it reaches you.
Floristand was born on a family flower farm in Loganville, Georgia, by a fifth-generation farmer who got tired of watching wire services extract wealth from the people who actually grow and arrange the flowers. The math should have always been in your favor. Now it is.